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Social media for emergency messaging with youth and families during the coronavirus 2019 (COVID-19) pandemic: Getting it right

Heather M. Hilliard, MHA, MBA, CEM, CFM, Martha J. Ignaszewski, MD, FRCPC, Kunmi Sobowale, MD, Linda Chokroverty, MD, FAAP

Abstract


Disaster communications are frequently included as an area of improvement in the majority of incident after action reports. One segment of the population that is overlooked or intentionally excluded from messaging constructs is adolescents and transitional aged youth. Social media, the preferred mechanism of this population, has the capacity to both educate as well as misinform. Thoughtful and intentional utilization of social media channels for adolescent audiences can convey facts and motivation for appropriate community action when mindfully incorporated into a crisis communication plan by emergency managers. Increasing methods of accurately conveying life-safety issues during the COVID-19 pandemic and its increasing variants must be done correctly and timely.


Keywords


COVID-19; social media; emergency management; crisis communications

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References


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DOI: https://doi.org/10.5055/jem.0597

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